Josh Metersky and Aiden Bowman are the Brooklyn-based designers behind Trueing—a context-driven product design studio. Their collective backgrounds in engineering, design and art history lend each project a sense of utility, tempered with an appeal to wider material culture. To 'true', in verb form, is defined as bringing an object into its accurate, intended shape. Working from this usage, the studio's name reflects an ideology that guides each project, giving deference to the materials, functionality and people involved.